NATIONAL CITY, CA — September 16, 2009 — Merrill Marketing Communications (MMC) has been retained by KOOL N’ FIT America to develop and direct a national marketing, public relations and social media campaign, according to MMC principal Kim A. Merrill. KOOL N’ FIT is the world’s leading manufacturer of proven performance products including Sport Conditioning, Pain Relieving, Foot sprays and Massage Oil. KOOL N’ Fit products are being used to enhance the peak performance of all athletes, from weekend warrior to elite professionals. KOOL N’ FIT® SPORT Conditioning Spray is a powerful, all natural external muscle spray for better warm-up, increased endurance, and faster recovery. It is a liquid, non-staining and easy to use prior to, during and even after physical activities such as road biking, mountain biking, running, hiking, tennis, football, baseball, volleyball, and many other sports. KOOL N’ FIT will join Ellsworth Handcrafted Bicycles in joint promotions at the 2009 Interbike Demo Days at Bootleg Canyon in Boulder, NV and at the Interbike Convention in Las Vegas, September 21-25.

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