SAN DIEGO, Calif — May 24, 2013 —Summer riding season is upon us and ZOIC Clothing features fresh mountain bike gear ideal for looking great and riding hard on that epic cross country trail, all-mountain Enduro or blasting downhill at the mountain bike park. Styles are available at leading bicycle dealers and specialty sports retailers throughout North America as well as online at www.zoic.com.

Highlights of ZOIC men’s summer lineup include a hefty helping of plaid in their most popular shorts styles —

Ether Plaid Shorts – MSRP $89 – ZOIC’s best-selling bike shorts are packed with features and built to last, delivering performance for all types of riders in any trail conditions: cross country, all mountain, free ride and downhill. The Ether shorts have a 12” inseam, feature the 3-for-1 value of our Interchangeable Padded Liner (IPL) system, and come in four colors.

Antidote Plaid Shorts – MSRP $109 – Designed with all-mountain attitude for the downhill deviant, these 14’ inseam shorts offer our Essential liner and are stacked with substance from fabric to features, pockets to padding. Available in three colors.

Men’s Cycle Tee — MSRP $40 —Sport your passion for singletrack in this ringer tee with full suspension mountain bike graphic on chest, complete with back tech pocket for cell phone or music player, offered in six colors.

Nirvana Zip Jersey – MSRP $74 – Channeling our old school roots, we dusted off some old designs and reintroduced the woven jersey, last seen around here in 1998. Fifteen years ago it was the ultimate shop shirt, now it’s the ultimate riding shirt: Hit the Trails, Ride a Gravity Tour, whatever your riding style, this shirt can handle it. Available in two solids colors and three plaids.

ZOIC women’s styles are highlighted by jerseys, shorts and skirts for ladies who launch before and after they do lunch:

Collins Plaid Jersey – MSRP $70 – Mix it upincycling apparel for the trail and beyond, featuring a full snap front, tagless neck label, back tech pocket and tapered fit. Available in Wisp and Spice colors.

Tailwind Tank — MSRP $60 — Our popular racer back tank is favored for its versatility Great for a sunny ride or the gym. With built-in bra and punch of color with unique floral dot screen print; available in five colors.

Posh Plaid Shorts – MSRP $79 – Every dirt diva who likes the freedom of a shorter inseam needs the Posh shorts. The 12-panel construction won’t constrict at the waist or thighs, remaining loose without the billowy, bloated look some bike shorts might give you. Includes interchangeable Lycra liner shorts with a women’s specific cycling pad. Available in four plaid patterns.

Navaeh Plaid Shorts – MSRP $94 – The Navaeh is stocked with features so you can hit the trails hard leaving the boys in the dust. These technical shorts include a high-performance ZOIC Essential lycra liner with a womens-specific cycling pad. Pops in four plaid colors.

Lourdes Wrap Skirt – MSRP $54 — Kick it up a notch in this super cute skirt with stretch fabric that allows riders to move easily while the Lycra liner keeps your business private AND padded. Available in Black and Spice.
Not to be forgotten, the line of ZOIC Kidz summer styles is highlighted by the Boy’s Ether Jr. shorts (MSRP $49) and Armada Jr. Jersey (MSRP $40), while Girls get dirty too in Rippette Plaid shorts (MSRP $49) and the Livia jersey (MSRP $40).

*Link to high res photos is here — http://tinyurl.com/q84e2jn

About ZOIC

ZOIC is the style of cycling. We fuse performance fabrics and technical features into stylish clothing for anyone who enjoys life on a bike. We produce a complete line of men’s, women’s and kids’ apparel for mountain biking, recreational riding, bicycle commuting and more. We encourage everyone to RIDE MORE and DRESS WELL. For more information visit www.zoic.com.