SAN DIEGO — October 15, 2010 — Pearson Fuels will celebrate National Alternative Fuel Vehicle Odyssey Day by offering ethanol (E85) alternative fuel to all of the 40,000 plus E-85 compatible flexible fuel vehicles in San Diego County at well below cost. By partnering with the Department of Energy to host a National AFV Day Odyssey event, Pearson is reminding all San Diegans that there are real alternatives to oil dependence for this country and they demonstrate it every day at three different locations where they dispense biofuels. Those locations are the Bressi Ranch Shell at 2740 Gateway Road in Carlsbad; The Oceansider, 1660 Oceanside Blvd., Oceanside, CA; and its original location at 4067 El Cajon Blvd, San Diego, CA.

Pearson Fuels, which is celebrating its seventh anniversary as the world’s first Alternative Fuel station, has announced the fuel buy-down and food give away will occur from 8:00 a.m. to 8:00 p.m. at all three sites on October 15th only.

Pearson’s General Manager, Mike Lewis announced, “We know there are literally tens of thousands of flexible fuel vehicle owners in San Diego that have been burning imported oil in their vehicles for years while a domestically produced, renewable and cleaner burning fuel is available right down the street. We are offering this thank you to our thousands of regular customers to come by and enjoy below cost prices and free food and drink for the day, but just as importantly we want to take away every excuse a person has to not give this fuel a try. If your gas cap is yellow or your gas door says UNLEADED AND E85 FUEL ONLY, you can use this fuel. The manufacturer of your car made it to run on E85, so why burn gasoline?”

Each year since its inception in 2002, National AFV Day Odyssey has drawn record-breaking crowds and has allowed millions to hear Odyssey’s message. Building upon the success of past events, Odyssey 2010 is positioned to break all records, with a total of 103 sites being conducted nationwide. In 2008, with 90 participating sites in 2 countries, the event surpassed all expectations attracting nearly 200,000 attendees.
Pearson Fuels opened in 2003 as the world’s first Alternative Fuel Station. From day one the station offered an amazing number of firsts in what most people thought was the mature retail fueling industry. Specializing in bringing alternative fuels to the public, Pearson brought the first Ethanol station to the state of California, the first Biodiesel station to San Diego and the county’s first dual pressure CNG station. Pearson featured San Diego’s largest Electric Vehicle charging facility, the county’s first Propane Vehicle Fueling Station and was the first independent station in San Diego to offer Ultra Low Sulphur Diesel. Three grades of gasoline rounded the offering to a total of 10 different vehicle fuels. This was the first time a facility like this had ever been built.

The original concept for Pearson Fuels grew out of the Department of Energy’s Clean Cities Program. The Clean Cities Program is a government-industry partnership designed to reduce petroleum consumption in the transportation sector by advancing the use of alternative fuels and vehicles, idol reduction technologies, hybrid electric vehicles, fuel blends, and fuel economy measures. The Clean Cities Program was established in 1993 with its first designated coalition located in Atlanta, GA.

For more information about the Carlsbad event, contact Kim Merrill at 619-857-2782 or kim@merrillmarcom.com. Information about Pearson Fuels can be found at www.pearsonfuels.com. For information about the national Odyssey Day Program, contact Jenny McMillen, National AFV/Odyssey Day Event Manager at NAFTC headquarters by calling (304) 293-7882.