MMC attended the annual Interbike market week event in Reno, NV September 18-20. This year marked the first time that the largest bicycle industry event was held in Reno, NV, after numerous years at the Sands and Mandalay Bay Convention Center in Las Vegas. This year more than 600 exhibitors participated in the annual gathering of everything bicycles, from bikes, to every accessory and component in the world. MMC was there arranging media interviews with OYAMA Bicycles and supporting the Rider Safety Visibility initiative which conducted retailer education seminars in the Forum area, sponsored by eBAY. MMC was also responding to hundreds of media inquires from all over the world on behalf of client Project Speed and Denise Mueller-Korenek, who on September 16 smashed the World Paced Bicycle Speed record with a mark of 183.9 mph at Utah’s Bonneville Salt Flats … Congratulations Denise!

Here are some photos of the action!

Interbike Registration

Kim and Paul June Reno Baby!

The schedule

Keepin’ It Klean!

BULLS new Sturmvogel E EVO

My favs Maxxis Tires

Bright colored RSV high vis helmets

Keepin’ it clean with Muc-Off

Get Slimed!

The fantastic Pivot Shuttle electric mountain bike!

Doesn’t get any better than Thomson components!

Super magnesium frames are showing up … super light and strong!

Patagonia Reno Outlet Store was cool!

Adventure Cycling Association presentation at Patagonia Reno Store

Great media event on Tuesday night the Gazelle electric bikes!

Nearby Truckee, CA Based Ride Concepts was there with new lineup of shoes!

The famous downtown Reno sign!