IMPERIAL BEACH, Calif — October 3, 2017— A special event and school assembly will bring together bicycle industry representatives and advocates in an effort to promote bicycle safety in an era of increasing distracted driving on Thursday, October 5 from 12:30 p.m. to 1:15 p.m. at the Bayside STEAM Academy, 490 Emery Street in Imperial Beach. The event will include a school assembly presentation featuring comments from Ed Clancy of Rider Safety Visibility (RSV) initiative; Danny Van Haute, manager of the P/B Maxxis Team Jelly Belly professional cycling team (based on SD County); Denise Mueller-Korenek, who set the women’s paced bicycle speed record last year; Imperial Beach Mayor Serge Dedina, an avid cyclist and bicycle advocate; Bicycle Advocate and Attorney Michael Bomberger; and School Principal Kevin Coordt.

“There is a major push to use bicycles as a way to reduce car trips and improve our environment, at the same time these same cyclists, including children and their families, are interacting with traffic in an era of increasingly distracted drivers. Bicyclists all all ages today need highly effective and visible safety options to stack the deck in their favor in terms of being better seen during the day and night,” said Ed Clancy, RSV co-founder.

Clancy said that recently People of Bikes highlighted the number one factor in bicycle safety for riders of all ages was the advent of RSV technology, including LED helmets with integrated brake and turn signals; day and night time running lights (NiteRider); high visibility clothing and commuter bags that are effective at ensuring that bicyclists ride with increased safety and visibility.

WHERE — Bayside STEAM Academy, 490 Emery Street, Imperial Beach

WHEN — 12:30 to 1:15 pm — Student Assembly with presentations by Imperial Beach Mayor Serge Dedina, School Principal Kevin Coordt, Ed Clancy, co-founder Rider Safety Visibility, Denise Korenek (Mueller), women’s paced cycling speed record holder, Danny Van Haute, Team Jelly Belly, Michael Bomberger, bike advocate and attorney.

The Rider Safety Visibility (RSV) initiative was launched in 2016 to build awareness and improve rider visibility through a framework of cycling-gear and cycling apparel companies, bicycle advocates, alternative transportation and climate action organizations, and business and community leaders.
RSV is executing aggressive digital marketing, community, and public relations programs all in an effort to drive awareness and education about rider visibility and the latest technologies and best practices around rider visibility. Rider Safety Visibility LLC is a group of passionate sports enthusiasts who want to share and support action sports and facilitate an active lifestyle in San Diego. RSV is supported by NiteRider Technical Lighting Systems, Visit Oceanside, SoCalBikes, California Bicycle Inc., and SDCyclingLaw.com. More information on RSV at RiderSafetyVisibility.