Merrill Marketing/Communications has been retained by ZOIC Clothing for a national marketing public relations campaign. ZOIC — Greek for “pertaining to animal life or action” — was founded in 1995 with its roots in Marin, CA, the birthplace of mountain biking. Today, ZOIC has an industry leader in innovating fabrics, features and fashions with eye-catching colors, prints and plaid styles to produce the leading casual-fit cycling apparel for mountain bikers, commuters and recreational riders — men, women and children. ZOIC’s award-winning styles and features — like the Removable Padded Liner (RPL system) — appeal to the full spectrum of cyclists from entry level to expert for value, style and performance. For more information on ZOIC Clothing, visit www.zoic.com. ZOIC is The Style of Cycling.