MMC has announced that it has been selected by Cleveland, OH-based Nikola Innovation to handle the national marketing public relations for its newly announced Nikola Pedals. Launched at Interbike in Las Vegas in September, with product coming to market in this fall, Nikola is the first road pedal that produces power, efficiency, and comfort. Nikola Innovation has been in research developing the optimal performance pedal. Studying the motion of speed skaters and cyclists has been the foundation of this new technology called “Zivo” which has Serbian origination meaning “alive”. Nikola completed studies at the Human Performance Lab of Cleveland State University refining the Zivo technology producing peak power improvement of 7% in a 30 second Wingate tests and efficiency improvement of 2.1%. This new motion creates comfort with riders’ knees and hips with its patented Synchronized Q-factor generated by Zivo. Two versions will be offered, one in Titanium at $549, the second in Stainless for $339. Both pedals are using a standard 3-hole standard style cleat and compatible with any 9/16” crank-arm threading. For more information, visit www.nikolainnovation.com

To read about Nikola Pedals, click on the links below:

Road Bike Review
Road Bike Action
220 Triathlon
Bike Rumor
FredCast Cycling Podcast on iTunes
GizMag