San Diego – July 1, 2009 — Merrill Marketing/Communications (MMC) is retained to develop and manage social media and word of mouth marketing public relations programs for Ellsworth Handcrafted Bicycles, Inc. MMC will direct programs on behalf of Ellsworth Bikes involving such social media sites as Facebook, Twitter and others, and exposure through blogs and news groups. Headquartered in Ramona, CA, Ellsworth Handcrafted Bicycles are Made in America and each handcrafted anodized frame features Instant Center Tracking (ICT™) — the only mountain bike suspension technology that is internationally patented and globally recognized as the most efficient fully active suspension design in the world. For more information visit Ellsworth Bikes.